“Authenticity” as the modern quest and crusade.

Whether Jean-Claude Biver, Virgil Abloh, Bjarke Ingels, or Ye1 one can hardly listen to an interview with a soi-dissant “creative”2 these days without being reminded of the Gen Z/Y/XBOX search for “authenticity.” But what does the term even mean ? And why is it the Holy Grail of our day ?3 Let’s dig into the ground a little […]