Whether Jean-Claude Biver, Virgil Abloh, Bjarke Ingels, or Yei one can hardly listen to an interview with a soi-dissant “creative”ii these days without being reminded of the Gen Z/Y/XBOX search for “authenticity.” But what does the term even mean ? And why is it the Holy Grail of our day ?iii Let’s dig into the ground a little […]
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